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5 Ways to Boost Your Photo Booth Business Marketing in 2019

Running a photo booth business is a great way to make money and build a profitable business in the new year and onward. Even though photo booths are not new, the rise in online marketing means that it has never been easier to get the word out about your business, build a brand, get more clients and earn more money.

Whether you’re a new photo booth sale or hire business owner or looking to start, here are five ways you can supercharge your marketing :

1. Optimize your Website

The importance of your website to your business cannot be overstated, Your site is the virtual front door of your business, and it will play a significant role in increasing or reducing how many people visit your business (online and offline) and how many of them eventually convert into customers.

The first course of action with your website should be to run a comprehensive SEO audit. The results of the review will help you understand how optimized the site is to be found by search engines, which is where the vast majority of people go to first when looking for any goods or services, including photo booths. When optimizing your website for search engine discoverability, focus on local SEO. Local SEO will help you get discovered by people looking for photo booths in your particular location. An example is people looking for “photo booths in California.”

Also, be sure that your website is mobile responsive in all areas and across all its features. People searching for information from their mobiles now surpass those doing so from PCs. As a result, search engines now have a “mobile first” policy, meaning that if your website isn’t optimized for viewing on mobile, it won’t rank very high. Consult a web developer, and you might find out that the costs are much less than expected. For many people, simply changing your theme to one that’s pre-optimized for mobile is all that’ll be necessary.

2. Social Media Marketing

Social media is where everything is happening nowadays. The different platforms offer a great opportunity to easily share content with your target audience. Apart from sharing content, it’s also easy to interact with your customers or prospects directly, giving you an opportunity to provide top-notch customer service which will, in turn, lead to customer loyalty, return business and referrals.

Use all the tools at your disposal to make the most of your photo booth marketing efforts on social media. For instance, keep an eye out for events in your locality and reach out to the organizers with a pitch about your services. Most platforms allow you to send a private message, so use that to explain how having a photo booth at their event will benefit them.

Ads are great for getting your content in front of people who would ordinarily not see them. Facebook, Instagram, and Twitter are particularly great for running ads to boost your sales. Be sure to target narrow audiences by using hashtags, demographics, and interests (upcoming events, event organizing, weddings, etc.) That way, you’ll get more conversions since the people seeing your ads will be those who already need your services.

3. Email Marketing

Email marketing has always ranked high among digital marketing channels. More than 85% of adult internet users in the US use their emails regularly, and the conversion rate for email marketing has been reported by many studies to be higher than even search marketing.

So how do you plug into the trend to boost your photo booth business? The first step is to begin to collect emails from customers and photo booth users (especially if you use photo booths with integrated digital delivery features) and then compile them in an email marketing software. You can then send regular newsletters containing valuable content and occasionally include company announcements or special offers to encourage the recipients to get in touch to hire a photo booth.

You’ll need to be mindful of data regulations though, to stay on the right side of the law. Also, getting a professional copywriter to write the emails is likely to increase their quality and effectiveness significantly. Even though it might seem like quite a bit of hassle, bear in mind that this channel will get you right into the inboxes of potential customers.

4. Events and Networking

Although digital marketing is a more innovative strategy to reach more customers, physical networking remains an invaluable way to get the word out about your business. It’s easier to make a great, memorable impression in person, making it more likely that you can develop a strong relationship which will later lead to doing business together.

Eventbrite and Facebook are good tools for finding suitable events which you can attend. While there, be sure to mingle and speak to as many people as possible. Business cards are going to be very useful too – print some and give them out to likely prospects. The cards will give some more substance to ( and encourage them to remember) the interaction in the minds of the people you speak to, and if they are of really good quality, it’ll raise the profile of your business too.

Sponsoring events is another thing you should consider. Partnering with the organizers of an event to have your photo booth at their event for a minimal or no fee might not seem to be a good idea, but it can be very beneficial if done right. If you negotiate for your brand to be highlighted on the promo materials and social media, you’ll be getting quite a lot of visibility and valuable leads. You’ll need to thoroughly gauge the events and the participants to see which ones are likely to result in enough ROI.

5. Customer Service

Customer service is not a marketing channel per se, but it’s a very crucial factor in boosting the effectiveness of your overall strategy for marketing your photo booth business. From the initial contact to arriving at an event and coordinating things for the client to have a stellar experience, satisfying the customer must be your driving purpose.

Even where you have to go over and above or incur some extra costs, leaving a great impression always brings immense ROI. Even a handful of customer recommendations on social media or business review sites can bring in more business than any amount of marketing you could do yourself.

In all, it’s clear that there are a variety of opportunities open to photo booth businesses looking to increase their customer base and boost revenues this year. All of them are actionable and effective, but you’ll need to consider which ones are most suitable for your particular business and location. Afterward, implement, test and iterate as necessary to maximize.

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Start a Photo Booth Business and Make Hundreds of Dollars a Day

Kathleen & Lu Start their Photo Booth Business with a Black Prism 2.0 package

Are you strapped for cash? Maybe you need a little side income for some of your financial goals. There are plenty of reasons why you want to make a little extra money.

If it’s for a side hustle or a full time business, finding something that has the right amount of demand and profitability can change your life. You will be in control of your finances and your time. Your future depends on where you want it to go and how hard you are willing to work for it.

None of this can happen without the right product and business.

Did you know thousands of people have benefited from their photo booth business? It’s the perfect gig. You provide value to events and attendees with an opportunity to make fun memories.

If you want an easy solution, then this article isn’t for you.

But if you are willing to work smart and use innovative technology and strategies to succeed… you’ve come to the right place.

Great entrepreneurs ask great questions. Here are some things you should know to get a head start on the photo booth market.

Why a photo booth?

There are plenty of businesses you can start. But from what we’ve learned from economic history is that when something’s hot, there’s an incredible opportunity to ride the momentum.

Photo booths have become a big part of demand because of the booming event industry.

Think about it. Weddings are becoming more grandiose and expensive each year. People are throwing parties for every special moment fueled by the rise and satisfaction of Instagram and social media. People want memories and they want everyone to know about it. The photo booth business is riding the wave and will continue to get bigger as the years go on.

With as little as $200 a month, the barrier of entry is low for equipment. You can expect high margins with a small initial investment. It’s a great time to be in the business.

How much does it cost to run?

The cost is relatively low. Once you have your booth, you just have to buy props and accessories that compliment it. Make sure you have a vehicle that can transport everything. After that, it’s more about a marketing budget and low operational costs.

What do I do to attract more clients?

The best way to get more events is being remarkable. That means finding creative ways to decorate and operate your booth. It also means capturing moments on social media. Remember, people don’t use your photo booth for the pictures… they do it for the memories. Market that experience and you will gain interest.

Take full advantage of community events and networking opportunities. Your business will grow heavily on referrals and through your relationships. Consider adding “friend” discounts by telling your previous clients that if they refer them to a friend, he/she will get a percentage off. People love knowing they can help out those they care about.

What can I expect to earn?

It depends on how much what you want. Do you want to have a side business and do it occasionally, or grow it to something big? Either way, you can measure your expectations on a per event basis. If you have a lot of competition, you can earn $500-$800 dollars an event. If you are one of the few in your area, you can charge a thousand and upwards.

Remember, this estimate is based on running a one-man operation business with one booth. If you have more than one booth with others working for you, the earnings are limitless.

Where can I find out more?

Follow us on FireBooth.com and sign up for our email list. We are dedicated to providing you with the value and resources you need to run a successful photo booth business. We believe in you.

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6 Sure Fire Facebook Strategies for Your Photo Booth Business

Facebook pioneered the social media revolution and it has changed everything about our economy. It’s amazing to see how far it has come! Facebook has also evolved as the engine of marketing, allowing us to reach people like never before, all at an affordable price.

Facebook has two billion active users. That’s almost 1/4 of the entire world population. To reach numbers like that in the past, we would’ve had to spend millions upon millions of dollars through TV ads or an impossible amount of direct marketing ads. Times have changed and it’s up to us to know how we can take advantage of it.

Here are 6 Sure Fire Facebook Strategies for your photo booth business.

1. Creating Shareable Content

There are millions of Facebook pages. But the most important thing for each user is relevance. Does the content you post make sense and add a benefit to their lives? If it does, then you will grow your following.

Your Facebook is like building a reputation and brand in a local community. When people see you are providing valuable content, they will buy into what you have. Not only will they begin to trust you and what you represent, but they will also tell others about you. Create something that your followers would want to share with their friends. It’s free marketing. It also works as Word-of-Mouth, and we all know how valuable (and priceless) that is.

2. Measure and Adjust

Marketing is important but it can be hard to measure. That’s why any kind of tool that you can find that measures is so important. When it comes to this, Facebook is a goldmine. It provides analytics and the tools necessary to measure your impact and reach.

Once you have 30 people to like your page, you will gain access to these tools. It will inform you of new page likes, post reach, clicks, and other forms of engagement. This will allow you to test different strategies, measure them, and adjust for more effectiveness.

3. Be Available

All your hard work in reaching out to people and building their trust, boils down to how much you care. People can notice right away if someone is authentic or not. When a potential customer or client reaches out to you about your photo booth business, respond in a timely manner with a good answer or follow up information. When they give you feedback, respond gracefully whether it’s good or bad.

You can’t run a business without relationships. Be there when they need it and you will see your investment grow over time.

4. Don’t Be Too Formal

Nobody really likes formal. Yeah, they might have to be formal in a political or professional setting, but it’s hard to win people over when you have a wall in-between. Be yourself and be as friendly as you can. No one wants to read a sales pitch on Facebook, so be honest and tell them about the fun and great things you are doing.

5. Give Credit Where Credit is Due

This is especially important with images. Don’t take material that doesn’t belong to you. Try to credit the people you work with. A great source for royalty free images is Unsplash. Treat others like you would be treated in your business.

6. Don’t Irritate Your Followers

It’s important to be relevant but that doesn’t mean to overdo it. Your purpose online is to let people know you are out there and you have something of value for them. If you start posting a lot, they will see you as a spammer and that’s not good. All it takes is a couple posts a day to reach your followers.

These are some steps and strategies to take when using Facebook for your photo booth business. Social media can change your business. It’s effective and great for brand growth. Don’t miss out on one of the most innovative business tools in history.

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Free Facebook Marketing For Your Photo Booth Business

There is a common trend in the small business promoting world that it is presently difficult to produce leads on Facebook without paying for publicizing, yet that is just not genuine. While Facebook has to a great extent moved to a “pay to play” stage, there are still approaches to discover new leads, without opening your wallet. Using the accompanying technique from Firebooth.com will surely be helpful as you seek for ways to get more leads without spending a dime.

Begin by investigating Facebook groups that are most active in your general vicinity. Search out the local event planners in your area, wedding planners, prom/post-prom groups and other event planning firms visible within your location. Apart from this, try as much as you can to join any of the following or all the groups such as single garage sale groups, classified groups, bulletin board group, community group, etc.. The Facebook search tool is a great ally. When you join a couple of these groups, Facebook will start suggesting similar groups to you. You are then required to pitch your tent with the groups that are available in your area as this can make it easy for you to visit each one of them with your photo Booth.

Once your membership with these groups has been affirmed by the administrator, ensure you have a good understanding of their rules and tenets. Do not start by spamming the group with your photo booth business. Instead, share useful tips and ideas that does not violate the rules of the group. Individuals from these groups will continually approach different individuals for proposals and referrals for a wide range of administration based organizations. Individual declaration and proposal is unfathomably effective.

In the end, somebody will ask for a proposal for a photo booth rental and this is your opportunity to make an individual association. Answer to the post with your name, site and email address, offering your services and expertise. Try not to hide the fact that you are a representative of your organization, simply be as truthful as you can be and let the individual realize this is your photo booth organization. Essentially express your organization’s name and your desire to speak further about your photo booth services

Keep up with the post with a private message to members of the group and show the desire to talk more about his/her event. Begin a discussion about the occasion, similar to the contact’s posts to create goodwill and, most importantly, be as friendly as possible and easygoing as opposed to a “businessperson.” You need the group members to feel like they are getting photo booth suggestions and tips from a reliable person, not a shark in a move to make a sale.

Facebook groups also has a search feature, which permits you to hunt down watchwords inside the Facebook group. After you’ve joined a group, search “photo booth” and try to see whether there have been any past talks. Maybe there weren’t any proposals given and it’s not very late to mention your photo booth business.

Also, don’t be reluctant to request that individuals recommend you in Facebook groups. On the off chance that you book an occasion through a particular Facebook groups, request that the customer prescribe your services to the individuals from the group. If the rules of the group permits, post some photographs of the event to the group page and tag your customer(s).

“Once every month or twice a month, I will simply send a general impact to all the groups that are connected to my photo booth website (your ability to post this on any group is highly dependent on the rules guiding the group), just to put photo booth services on individuals’ radar. Then again maybe I have a date that recently won’t book on the date-book, you could promote that date.

With persistence and keen posting, you can create leads through Facebook that you could never have known about.

Now this is our part in helping you create leads using photo booth without spending a dime. You also can do your part by sharing with friends and joining our newsletter services in order to have our latest articles delivered to your mail box.

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What You Should Know About The Bridal Expo Email List

If you think getting married is all about the man getting down on one knee to his lady, and live happily ever after, you may be right, but there’s more work to it than that.

If you are like the majority of people living on planet earth, you’ll know that it actually takes quite a long time to plan out and get everything as close to perfect as possible for a wedding.

“Oh boy… does this mean you got to pull out the yellow book and give all the wedding planners, artists, photographer, and many others to help you get the wedding together?”

Actually, no, it’s quite easier nowadays because there’s something special that happens every year. That special something is called a Bridal Expo.

If you are a photographer or a photo booth business owner, you have got to make sure that you take advantage of this event because of the huge potential benefit of building clients… and making you more money, which makes your business a success.

The key to attending this event is to collect an email list for yourself, how else are you going to get clients? If they don’t come to you, well then, you’ll go to them.

Some bridal shows will sell you a bulk of email list so that you don’t need to collect them yourself. This sounds easy and a good deal to not pass up on, right?

It may be a good offer, but be careful with emails that you did not collect yourself because there needs to be an approval or permission in order to email people about your business.

Before you get excited and plan your next trip to one of these bridal expos, let’s make sure you know what to expect and understand about the bridal expo email list.

Paying For The Email List

Let’s start out with what the Bridal Expo will offer you.

Like we mentioned previously, you can actually buy a bulked list of emails collected from the people who are going to be attending the event.

Great! No need to ask people for their emails when it’s all paid and done for.
It’s no doubt quite a good thing since you’ll just attend the expo and just have some fun chit chatting with future clients.

Sorry to burst your bubble, but the bulk list you paid for may have a lot of emails that don’t exist because they were either misspelled or fakes.

This happened to me at my first expo that I participated in back in 2012. I had no idea what to expect from this. I didn’t even know that you get a list at the end of the event (about a week later).

Not knowing anything about expos other that you were there to show off your product. I came prepared with my iPad and asked almost everyone who stop by the booth to give me their information. I asked for their name, email, phone and the date of their event.

Although it’s was not completely a bad idea, you can still get a few legit emails that can be potential clients but do know that it will be a lower percentage rather than going to these expos and collecting the emails yourself.

After the event I manually entered all the emails that I got into Constant Contact and did a email blast to say it was great meeting them and that I am available for any questions that they may have about the photo booth.

A week later when I received the list fromt the actual expo. I did the same thing and found that the bounce rate was much higher. Simply because of misspelled and wrong emails.

Expos that acquire their email list through Eventbrite tend to have better success because they have to confirm their information within their system.

It also really depends on the expos that you go to, some may offer better email lists than others, so it’s pretty much a gamble at that point.

Even though there are some negative aspects to the paid email list, I would definitely ask how they expo organizer acquires their emails if you are going to buy their list.

Collecting Emails At The Expo Yourself

A great way to take advantage of your bridal expo experience is to build a relationship with future clients. This works a lot better than just buying the whole list yourself because, well, there’s the whole connection and trust that people get from communicating in person than just reading an email from someone they have never met in their entire life.

Collecting the emails yourself is quite easy. You go to the event, set up your exhibit and introduce yourself and what you will be offering to the soon to be wedded lovers.

A lot of people may bring laptops with their website on to gather emails. Although that’s a great idea, there’s something else much simpler and more efficient to use, and it’s all done on your iPad!

The app that’s highly recommended to gather emails and other social information is called OnSpot Social.

If I only knew about this app back then, it would definitely saved me a ton of time!

What’s so great about this app is that it allows you to look professional, quickly set up your business, powerful link between different business in different locations, and you can put all data (emails) to aweber, mailchimp, etc.

Quick Setup: You can easily set up images, background, and your business logo for whatever service you will be providing. Since we are a photo booth base business, it’s a great app to make us look unique and well presentable when introducing our services to future clients.

Powerful Link Between Different Businesses: This is a crucial part for photo booth owners who own more than one photo booths in many different locations. Anywhere that business is located, it will be linked to one ipad.

Link To Email Services: A link to email services that helps you organize and create campaigns such as Aweber or Mailchimp is the main reason why we went to the expo in the first place. This feature that OnSpot gives will make it easier for you to import all the emails you have collected at the expo. By doing this you’ll probably have a better bulk list of legit and trusted clients.

Ending Thoughts:

So, should you choose to not pay the Bridal Expo for the bulk lists of emails since you can do it yourself? Maybe, if you feel like it to be honest.

Most expos provide you with their attendee email list anyway which I think is a great start. As for me I like the more personal approach and asking them for their event information so I can send them reminders every month to keep our service in mind.

What I would recommend is to do both, that way you can maximize the potential of building new customers and bring your photo booth business to the next level.

Have fun at the expo and try to get to know people. Invest your time in finding who these people are and what benefits you can give to them for their wedding plan.