Running a photo booth business is a great way to make money and build a profitable business in the new year and onward. Even though photo booths are not new, the rise in online marketing means that it has never been easier to get the word out about your business, build a brand, get more clients and earn more money.
Whether you’re a new photo booth sale or hire business owner or looking to start, here are five ways you can supercharge your marketing :
1. Optimize your Website
The importance of your website to your business cannot be overstated, Your site is the virtual front door of your business, and it will play a significant role in increasing or reducing how many people visit your business (online and offline) and how many of them eventually convert into customers.
The first course of action with your website should be to run a comprehensive SEO audit. The results of the review will help you understand how optimized the site is to be found by search engines, which is where the vast majority of people go to first when looking for any goods or services, including photo booths. When optimizing your website for search engine discoverability, focus on local SEO. Local SEO will help you get discovered by people looking for photo booths in your particular location. An example is people looking for “photo booths in California.”
Also, be sure that your website is mobile responsive in all areas and across all its features. People searching for information from their mobiles now surpass those doing so from PCs. As a result, search engines now have a “mobile first” policy, meaning that if your website isn’t optimized for viewing on mobile, it won’t rank very high. Consult a web developer, and you might find out that the costs are much less than expected. For many people, simply changing your theme to one that’s pre-optimized for mobile is all that’ll be necessary.
2. Social Media Marketing
Social media is where everything is happening nowadays. The different platforms offer a great opportunity to easily share content with your target audience. Apart from sharing content, it’s also easy to interact with your customers or prospects directly, giving you an opportunity to provide top-notch customer service which will, in turn, lead to customer loyalty, return business and referrals.
Use all the tools at your disposal to make the most of your photo booth marketing efforts on social media. For instance, keep an eye out for events in your locality and reach out to the organizers with a pitch about your services. Most platforms allow you to send a private message, so use that to explain how having a photo booth at their event will benefit them.
Ads are great for getting your content in front of people who would ordinarily not see them. Facebook, Instagram, and Twitter are particularly great for running ads to boost your sales. Be sure to target narrow audiences by using hashtags, demographics, and interests (upcoming events, event organizing, weddings, etc.) That way, you’ll get more conversions since the people seeing your ads will be those who already need your services.
3. Email Marketing
Email marketing has always ranked high among digital marketing channels. More than 85% of adult internet users in the US use their emails regularly, and the conversion rate for email marketing has been reported by many studies to be higher than even search marketing.
So how do you plug into the trend to boost your photo booth business? The first step is to begin to collect emails from customers and photo booth users (especially if you use photo booths with integrated digital delivery features) and then compile them in an email marketing software. You can then send regular newsletters containing valuable content and occasionally include company announcements or special offers to encourage the recipients to get in touch to hire a photo booth.
You’ll need to be mindful of data regulations though, to stay on the right side of the law. Also, getting a professional copywriter to write the emails is likely to increase their quality and effectiveness significantly. Even though it might seem like quite a bit of hassle, bear in mind that this channel will get you right into the inboxes of potential customers.
4. Events and Networking
Although digital marketing is a more innovative strategy to reach more customers, physical networking remains an invaluable way to get the word out about your business. It’s easier to make a great, memorable impression in person, making it more likely that you can develop a strong relationship which will later lead to doing business together.
Eventbrite and Facebook are good tools for finding suitable events which you can attend. While there, be sure to mingle and speak to as many people as possible. Business cards are going to be very useful too – print some and give them out to likely prospects. The cards will give some more substance to ( and encourage them to remember) the interaction in the minds of the people you speak to, and if they are of really good quality, it’ll raise the profile of your business too.
Sponsoring events is another thing you should consider. Partnering with the organizers of an event to have your photo booth at their event for a minimal or no fee might not seem to be a good idea, but it can be very beneficial if done right. If you negotiate for your brand to be highlighted on the promo materials and social media, you’ll be getting quite a lot of visibility and valuable leads. You’ll need to thoroughly gauge the events and the participants to see which ones are likely to result in enough ROI.
5. Customer Service
Customer service is not a marketing channel per se, but it’s a very crucial factor in boosting the effectiveness of your overall strategy for marketing your photo booth business. From the initial contact to arriving at an event and coordinating things for the client to have a stellar experience, satisfying the customer must be your driving purpose.
Even where you have to go over and above or incur some extra costs, leaving a great impression always brings immense ROI. Even a handful of customer recommendations on social media or business review sites can bring in more business than any amount of marketing you could do yourself.
In all, it’s clear that there are a variety of opportunities open to photo booth businesses looking to increase their customer base and boost revenues this year. All of them are actionable and effective, but you’ll need to consider which ones are most suitable for your particular business and location. Afterward, implement, test and iterate as necessary to maximize.